Your Brand is Your Atmosphere
Let’s Design One That Your Company Thrives In
Brand Design
A company’s logo is the face of its brand, but contrary to popular belief, a logo does not make up a brand. While it is the most recognizable element of a company, and is included on every aspect of brand collateral – a brand is the entire atmosphere that your company takes up. It’s the feeling that someone has when they see a piece of your brand. A business card, your website, a label or a tag. Brands that work pay off in dividends when you’re attracting the right audience and making your dream sales.
What’s included in our brand strategy and logo design package
- Research and competitive landscape mapping
- In-depth discovery call and brand strategy discussion
- Moodboard
- Primary logo
- 3-6 initial concepts – see process for more details, 2 rounds of revisions
- Formats delivered: .pdf, .eps, .jpg, .png | Color options (full, 1 color, reverse, black)
- Secondary logo
- Formats delivered: .pdf, .eps, .jpg, .png | Color options (full, 1 color, reverse, black)
- Favicon for website
- Color palette
- 1-page brand guide
- Social profile picture
- Facebook, Instagram, Twitter, LinkedIn, Pinterest, if applicable
A brand is nothing without a strategy. Understanding your vision and goals for your brand ahead of the design process is crucial to feeling excited and inspired with your new logo and design. Unlike in Field of Dreams, “if you build it, they will come” does not apply to the field of marketing. A brand strategy will help bring awareness to your company, and allow you to have more control over how your brand messaging is perceived. Additionally, knowing your brand’s voice, mission, vision and values will help everyone on your team speak the same language when talking about your business. Remember: consistency across the board is key!
- Research and Competitive Landscape Mapping
- In-depth Branding Questionnaire to Best Understand Your Vision
- Pinterest Collaboration Board (if necessary)
- Primary Logo
- 3-6 initial concepts – see process for more details, 2 rounds of revisions
- Formats delivered: .pdf, .eps, .jpg, .png | Color options (full, 1 color, reverse, black)
- Secondary logo
- Formats delivered: .pdf, .eps, .jpg, .png | Color options (full, 1 color, reverse, black)
- Favicon for Website Usage
- Color Palette
- 1 Page Brand Guide
- Social Profile Picture
- Facebook, Instagram, Twitter, LinkedIn, Pinterest, if applicable
Looking for Monthly Retainer Work?
Are you looking for steady help with your brand and marketing? We offer monthly retainers starting at $600 (6 hours per month), with a 6 month commitment. This is the most economical package, and you can send over projects on an ad-hoc basis! Also, keep in mind that we have been doing this for a long time, we can fit quite a bit into one hour of work!
Field Notes from our Clientele
“The Adventure Agency did an awesome job turning my vision into reality! I really loved the creative options they provided, they made it difficult to pick which one I like the best. Their designs were extremely sharp, classy and professional. I would definitely recommend working with them.”
– Dan Duffy, former Illinois State Senator and president of Duke Franklin Group
