Bevolve Beverages is an iced tea company focused on all-natural, healthful ingredients. Their ideal customer is the Millennial Mom on-the-go, running between work, daycare and yoga. She wants something with natural ingredients so that her children benefit from drinking it, while it also has great taste and they enjoy it. She also loves the flavor, so it makes more sense for this family to buy in a larger format package.
We think this ornate logo design is attractive to Millennial Moms, and comes across as a high-end, high-quality product because of it’s aesthetic of an expensive wine or bourbon.
This modern font and simplistic juice drop is extremely popular among Millennials. When it comes to paying a higher price point for a product and wanting it to be healthy, using simple colors and fonts creates an association for the consumer to a “clean label” product. We’re used to “clean” products costing a little more, so the consumer is also expecting to pay a premium price.
*project completed for Trungale, Egan and Associates with their permission, prior to joining The Adventure Agency