Project Description

FruitBlendz is a house-brand of Leahy-IFP. This specialty fruit puree is thickened with starches for a particular medical condition called Dysphagia. Dysphagia is a condition where a person’s throat muscles don’t work as they should, and swallowing is dangerous. Thickened products are easier for these patients to swallow, reducing the risk of choking.



In 2019, an international organization created standards for texture-modified foods, aiding in the safety and consistency of these products across the world. With this update, we completely rebranded FruitBlendz, as well as developed a new website to act as a proactive informational site with resources for companies making the switch to the new standards.

  • Logo Redesign
  • Branding Materials
  • Website Development in
  • Copywriting
  • Product Photography
  • Video Shooting and Editing
  • Product Spec Sheet
  • Consumer Packaging and Labels
The Adventure Agency | Logo DevelopmentThe Adventure Agency | Logo Development

*project completed prior to joining The Adventure Agency