Project Description

FruitBlendz is a house-brand of Leahy-IFP. This specialty fruit puree is thickened with starches for a particular medical condition called Dysphagia. Dysphagia is a condition where a person’s throat muscles don’t work as they should, and swallowing is dangerous. Thickened products are easier for these patients to swallow, reducing the risk of choking.

Projects

include:

In 2019, an international organization created standards for texture-modified foods, aiding in the safety and consistency of these products across the world. With this update, we completely rebranded FruitBlendz, as well as developed a new website to act as a proactive informational site with resources for companies making the switch to the new standards.

  • Logo Redesign
  • Branding Materials
  • Website Development in WordPress.org
  • Copywriting
  • Product Photography
  • Video Shooting and Editing
  • Product Spec Sheet
  • Consumer Packaging and Labels
The Adventure Agency | Logo DevelopmentThe Adventure Agency | Logo Development

*project completed prior to joining The Adventure Agency