Project Description

FruitBlendz is a house-brand of Leahy-IFP. This specialty fruit puree is thickened with starches for a particular medical condition called Dysphagia. Dysphagia is a condition where a person’s throat muscles don’t work as they should, and swallowing is dangerous. Thickened products are easier for these patients to swallow, reducing the risk of choking.

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In 2019, an international organization created standards for texture-modified foods, aiding in the safety and consistency of these products across the world. With this update, we completely rebranded FruitBlendz, as well as developed a new website to act as a proactive informational site with resources for companies making the switch to the new standards.