Prevent Child Abuse America logo

The Client:

Prevent Child Abuse America

We are the Agency of Record for Prevent Child Abuse America, located in Chicago, IL. Their mission is to prevent child abuse and neglect before it occurs, ensuring that every child grows up in a safe, nurturing environment. Through strategic brand management, innovative collateral assets, a cutting-edge website, and ongoing design support, we empower families, communities, and generations to come.

Our work directly contributes to a world where children grow up happy, healthy, and prepared for success; families receive the tools they need to prevent abuse; and communities rally together to protect their most vulnerable members.

The Project

  • Brand Strategy
  • Brand Design
  • Color Theory
  • Collateral Assets
  • Monthly Retainer
  • Website
  • Event Branding
Prevent Child Abuse America Print Color Palette

COLOR
psychology

We wanted to give PCA America an updated color palette–something that was ownable in their space and conveyed happy, healthy childhoods. Their previous palette was comprised of blues and grays. making the brand feel a little drab and sad. Keeping a handful of main keywords in mind, we presented secondary and tertiary colors, utilizing the psychology of color theory and the basic principles of color harmony and balance.

“Megan’s overall aesthetic and ability to bring content to life through design –coupled with her flexibility, ability to translate feedback, and easy-to-work-with personality– make her an ideal partner for our design needs. From annual reports to brand collateral, she is able to take a holistic design approach to each project to create a consistent and cohesive brand look and feel across all materials.”

– Ann Cheeseman

Former Director of Marketing, Prevent Child Abuse America

Prevent Child Abuse America Brand Markup

COLLATERAL
Update

PCA America wanted to bring their collateral into the new decade with a fresh, bright and simple design update. The new brand materials reached across all collateral pieces, including but not limited to:

  • Letterhead
  • Business Cards
  • Email Signatures
  • Pocket Folders
  • Email Templates in Constant Contact and MailChimp
  • Branded Merchandise
The Adventure Agency | Corporate Annual Report and Brochure Design Services

MARKETING
Pieces

In addition to traditional collateral materials, PCA America requires unique standalone pieces that they take to meetings and share with potential donors to help them better understand where their donations will be allocated. As well as standalone marketing pieces, we’ve worked with PCA America for the past five years developing their Annual Reports. Traditionally this has been a brochure (printed and digital), however this year we created a virtual Annual Report, which you can read more about here.

Prevent Child Abuse America Custom Brand Guide

Brand
Guide

In 2020, PCA America revisited their Mission, Vision and Values, aligning them with the current climate, and developing an in-depth understanding of their business. With this they needed a Brand Standards Guide to share with their team (they have a network of 48 chapters globally). The document outlines these values and mission statement, as well as logo usage, fonts, colors, example marketing campaigns, and new branded collateral.