Project Description
The Details
Prevent Child Abuse America is a non-profit dedicated to helping children and families thrive. Created in 1972 in Chicago, they work to promote the healthy development of children and prevent child abuse before it occurs. Their 48-state chapter network works every day to promote the kind of strategies and activities that make a difference locally, as well as nationally, assisting nearly 100,000 families a year through their signature program: Healthy Families America®. Ninety-four cents of every dollar donated to PCA America goes directly to their cause.
They came to us with an existing logo, looking for an updated look and feel – including colors, collateral and a full up-to-date brand guide.
COLOR
Exploration
PCA America wanted to add some bright colors to their blue/gray color palette. Bringing the right colors into the existing palette would help convey happiness, strength, and stability within the brand. Keeping a handful of main keywords in mind, we presented secondary and turchi colors, utilizing the psychology of color theory and the basic principles of color harmony and balance. When incorporating such bright colors, it’s important to realize that the level of brightness you see on your computer screen won’t always translate to in-house printed materials, so we designed both a digital and a print color palette to ensure brand consistency across the board.
“Trailiblazing graphic design is just one of many staples in the Adventure Agency’s cache of capabilities. They’ve also provided indispensable guidance with Prevent Child Abuse America’s overarching brand strategy, a dynamic digital annual report, a wide range of marketing and social media assets, and much, much more. Moreover, they’re proactive, prompt, and just plain pleasant to engage with. I will continue to enlist the Adventure Agency on my upcoming design excursions, and you should, too.”
– Charles Mutscheller
Chief Communications Officer
Prevent Child Abuse America
COLLATERAL
Update
PCA America wanted to bring their collateral into the new decade with a fresh, bright and simple design update. The new brand materials reached across all collateral pieces, including but not limited to:
- Letterhead
- Business Cards
- Email Signatures
- Pocket Folders
- Email Templates in Constant Contact and MailChimp
- Branded Cycling Shirts
MARKETING
Pieces
In addition to traditional collateral materials, PCA America requires unique standalone pieces that they take to meetings and share with potential donors to help them better understand where their donations will be allocated. As well as standalone marketing pieces, we’ve worked with PCA America for the past five years developing their Annual Reports. Traditionally this has been a brochure (printed and digital), however this year we created a virtual Annual Report, which you can read more about here.
“Megan’s overall aesthetic and ability to bring content to life through design –coupled with her flexibility, ability to translate feedback, and easy-to-work-with personality– make her an ideal partner for our design needs. From annual reports to brand collateral, she is able to take a holistic design approach to each project to create a consistent and cohesive brand look and feel across all materials.”
– Ann Cheeseman
Former Director of Marketing
Prevent Child Abuse America
Brand
Guide
In 2020, PCA America revisited their Mission, Vision and Values, aligning them with the current climate, and developing an in-depth understanding of their business. With this they needed a Brand Standards Guide to share with their team (they have a network of 48 chapters globally). The document outlines these values and mission statement, as well as logo usage, fonts, colors, example marketing campaigns, and new branded collateral.
