Project Description
Powell & Mahoney Craft Cocktail Mixers are award-winning, clean-label mixes. You can find them on the shelves of many national stores, such as Target, Walmart, Jewel, etc. In addition to their consumer retail strategy, they’ve recently added a B2B sector to their business. Since the foodservice marketing strategy is very different from B2C, this required a huge shift to their materials. These changes included an expansion of their label offering to fit the foodservice packaging, as well as data-driven marketing materials to get their products on distributor lists.
Projects
include:
- Label Development
- Email Marketing
- Sell Sheets
- Social Media Imagery
- Informational Handouts
- Tradeshow Materials
- Go-To-Market Strategy
- Data Research Utilizing Datassential
- Presentations
*project completed prior to joining The Adventure Agency