Project Description
The Details
Together Beverages is a new, innovative beverage brand with the intention of bringing your food and beverages together. Everything is better together! This project was completed in partnership with Trungale, Egan and Associates, a marketing agency in Chicago. The design inspiration was drawn from the idea of science bringing food and beverages together.
Logo DESIGN
Concept
Together Beverages are going to be packed in eco-friendly packaging, so we explored a natural color scheme and brand-mood. In this first logo, we separated “Together”, forcing the viewer to read beverages as they piece together the word “Together”, creating the illusion of reading them together. Get it?!
Logo DESIGN
Concept
While keeping in line with the thinking from the previous concept, we brought the two words together on one line, keeping with the natural/neutral color scheme. We also introduced an icon, combining a fork (representative of food) and a straw (representative of beverages). We also envision a secondary pop of color that would change with each flavor. For example, the packaging for a raspberry flavor would introduce a vibrant pinkish-red swatch that would stand out from the brand’s standard, neutral color palette.
Logo DESIGN
Concept
When we think of delicious food and thirst-quenching beverages – we are transported to a beach in Italy drinking lemonade, eating fried seafood. That’s where the inspiration for this color palette began, then evolved from there. For the typeface, we chose a script font, because we wanted to keep the logo playful and personal. It feels like the narrator of Together Beverages handmade this logo specifically for you. Finally, the bubble icon above the text symbolize both bubbles in beverages, molecules in science, and many different food items. The cluster of the circles represents all of these elements coming together.
*project completed for Trungale, Egan and Associates with their permission, prior to joining The Adventure Agency
