Project Description
The Details
Women Among Women is a community of inspiring women with unique stories, occupations, pasts, and futures. The vision for Women Among Women is to bring women of all ages and walks of life together to create connections and friendships that will help enrich their lives both personally and professionally. It’s a place for women to gather, drink wine, empower one another, inspire each other, set and achieve goals and overcome everyday adversities together. The Adventure Agency was hired to provide logo design concepts for Women Among Women, that encapsulate the essence of what the group has to offer. Check them out below! If you’re located in Southwest Michigan and you’re interested in learning more about the group, check out their Facebook events!
Logo DESIGN
Concept
Inspired by nature and the feminine energy created by this group of women, we wanted to design a logo that would bring the feeling of empowerment and community just by looking at it. In this logo concept, the hands represent the lifting up of each member, as well as the feeling of protection. In other words, inspiring each other while simultaneously having each other’s backs.
Logo DESIGN
Concept
This design is a similar idea as the previous logo, but with a slightly different intention. Keeping with the feminine hands that represent the support of the group, this font treatment offers a modern twist with the sans-serif font, and a sense of strength and sturdiness.
Logo DESIGN
Concept
Here we removed any graphical representation of the previous concepts, and wanted the viewer to feel as if they are surrounded by a supportive group. The words “Women” literally surround the word “Among”, inviting you to feel as if you are surrounded by your peers.
Logo DESIGN
Concept
Finally, we created a graphic representation of female friends lifting each other up. The arms quietly form WAW (Women Among Women), while keeping the focus on the women themselves. This sketch would be used in addition to the logo within the branding on business cards, in social media and email marketing, etc.
