Powell & Mahoney Craft Cocktail Mixers are award-winning, clean-label mixes. You can find them on the shelves of many national stores, such as Target, Walmart, Jewel, etc. In addition to their consumer retail strategy, they’ve recently added a B2B sector to their business. Since the foodservice marketing strategy is very different from B2C, this required a huge shift to their materials. These changes included an expansion of their label offering to fit the foodservice packaging, as well as data-driven marketing materials to get their products on distributor lists.



  • Label Development
  • Email Marketing
  • Sell Sheets
  • Social Media Imagery
  • Informational Handouts
  • Tradeshow Materials
  • Go-To-Market Strategy
  • Data Research Utilizing Datassential
  • Presentations

*project completed prior to joining The Adventure Agency